cafe con leche

…researchers studied people’s reactions to two consumer experiences: tasting a cup of coffee and choosing a digital camera. In both studies, there was a quality product and one that had been altered to affect its quality. Test subjects were asked to rate their satisfaction with the product’s quality. The researchers discovered that respondents fell into two categories: promotion-focused (pleasure-seeking) or prevention-focused (pain-avoiding). “These two types of people respond very differently to having the same kind of service encounter or having the same kind of problem with a product,” said Murray.
“People who are promotion-focused tend to get a lot more hurt when something goes wrong, but they’re also a lot happier when something goes right,” he said. “The prevention-focused people are less upset when something goes wrong — when they buy a product and it breaks or they have a bad service experience — but they’re also less happy when something goes right.”

Prior research suggests that there is segmentation across both gender and age lines. Specifically, previous work indicates that women and older adults are slightly more chronically prevention-focused, whereas men and younger people tend to be more promotion-focused. –Science Daily

Fiction Writing Prompt: Is your character prevention or promotion focused? Write a scene that shows this bias.

Journaling Prompt: Write about your prevention or promotion focus. How has that affected your experience as a consumer?

Art Prompt: Customer Service

Non-Fiction / Speechwriting Prompt: Write about how sales people can recognize and cater to people with differing focus.

Photo Credit: marfis75 on Flickr

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge