Take that, Baskin-Robbins

Retailers have known for decades that consumers prefer large selections and are lured by more options and greater variety. For example, when planning a family outing to an ice cream shop this coming weekend, a consumer would most likely choose the local shop offering 33 flavors over another in the neighborhood offering fewer options.
How universal is this demand for more choice? Are there instances when smaller selections are acceptable or even desirable? The authors find that consumer preference for larger selections decreased for psychologically distant decisions, such as when consumers have to make decisions that are six months away or while on vacation across the country. –Science Daily

Fiction Writing Prompt: Add to your character sketch. How does your character make decisions? Does he or she prefer a big selection or a small selection of the more popular choices? What are his or her “go to” choices in common decisions, like ice cream flavor, type of reading material, meal at restaurants, leisure activities, etc.?

Journaling Prompt: Do you prefer a large number of choices or a small number? Why? Does it vary on the type of decision?

Art Prompt: Too Many Choices

Non-Fiction / Speechwriting Prompt: Write about how to deal with choice overload.

Photo Credit: technodad on Flickr

3 Responses to Prompt #641 How Many Choices?

  1. Becky says:


    I just wanted to tell you how much I love your blog and let you know that I’ve nominated you for a Very Inspiring Blogger award!


  2. Tadhg Carey says:

    Just found your site… like it… I think I will be coming back a lot…

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