BJ FOGG, Guest Speaker 25-09-2009 @ "Meet the Media Guru" Milan/Italy, Persuasive Technology Lab/ Stanford University.

cogent [koh-juh nt] adjective

  1. convincing or believable by virtue of forcible, clear, or incisive presentation; telling.
  2. to the point; relevant; pertinent.

Fiction Writing Prompt: Use the word of the week in whatever you write today.

Journaling Prompt: What makes an argument believable for you?

Art Prompt: Cogent

Non-Fiction / Speechwriting Prompt:Use the word of the week in your article or speech.

Photo Credit: Meet the media Guru on Flickr

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