robbing Peter to pay Paul.
To use resources that legitimately belong to or are needed by one party in order to satisfy a legitimate need of another party, especially within the same organization or group; to solve a problem in a way that makes another problem worse, producing no net gain.
Standing at the edge of the mountain, I imagined what it would feel like to let go. There were thousands of feet between me and the valley of the winding Urubamba River. It was lush and green and oddly inviting. I stared down, feeling an exhilarating combination of anticipation and trepidation tugging at me. -Hilary Davidson, The Next One to Fall
Retailers have known for decades that consumers prefer large selections and are lured by more options and greater variety. For example, when planning a family outing to an ice cream shop this coming weekend, a consumer would most likely choose the local shop offering 33 flavors over another in the neighborhood offering fewer options.
How universal is this demand for more choice? Are there instances when smaller selections are acceptable or even desirable? The authors find that consumer preference for larger selections decreased for psychologically distant decisions, such as when consumers have to make decisions that are six months away or while on vacation across the country. -Science Daily
Every day we have to make a number of choices, and it is not always easy to know what the right choice is. That is why we often seek advice from others before making decisions. The Internet provides us with entirely new ways of finding out what other people feel about different products and services….
The second experiment showed the same results as the first one. Participants who used their emotions were influenced, while those who followed their sense of logic were unaffected by reviewers who resembled themselves. -Science Daily
…the greatest unspoken rule of bus travel is that if other seats are available you shouldn’t sit next to someone else. As the passengers claimed, “It makes you look weird.” When all the rows are filled and more passengers are getting aboard the seated passengers initiate a performance to strategically avoid anyone sitting next to them…
Kim found that this nonsocial behavior is also driven by safety concerns, especially for coach travel which is perceived to be dangerous with ill lit bus stations.
“In a cafe, which is more relaxed, people often ask strangers to watch their stuff for a moment,” said Kim. “Yet at bus stations that rarely happens as people assume their fellow passengers will be tired and stressed out.”
“Ultimately this nonsocial behavior is due to the many frustrations of sharing a small public space together for a lengthy amount of time,” concluded Kim. “Yet this deliberate disengagement is a calculated social action, which is part of a wider culture of social isolation in public spaces.” -Science Daily
Money, Wally would learn, ahead of religion or even sex is the controlling influence that nearly always leads us to the wrong decisions. -R.P. McCabe, Betrayed
If a server brings you a check and does not include a candy on the check tray, you will tip the server whatever it is that you feel the server deserves. “But if there’s a mint on the tray, tips go up 3.3 percent,” Cialdini says.
According to Cialdini, the researchers who did that study also discovered that if while delivering the tray with the mint the server paused, looked the customers in the eye, and then gave them a second mint while telling them the candy was specifically for them, “tips went through the roof.”
Servers who gave a second mint got a 20 percent increase over their normal tip. -Alix Spiegel
Consumers frequently have to choose between options that satisfy very different and often competing goals. For example, you’re at a restaurant and that piece of chocolate cake displayed under the counter is talking to you. But your “fit self” thinks you should grab an apple instead. Or you’re out shopping and have to choose between two pairs of shoes. One pair is more stylish but the other is much more comfortable. Such situations are common and consumers who find themselves torn between two goals are the most susceptible to influence.
Goals initially ignored by consumers do not fade away, but will instead linger in the backs of our minds. During the time we ignore a particular goal, it will get stronger and eventually come to the surface. We can no longer ignore the goal and we then flip-flop between various options…
“Our study provides a glimpse into why consumers feel so much angst when they encounter choices with conflicting goals. Namely, the goal that appears to have been initially ignored finds new energy on the back burner and reasserts itself at the next earliest opportunity. In short, important goals are hard to ignore because ignoring them just makes them stronger,” the authors conclude. -Science Daily
Research by Kniffin and Wansink measured the amount of jealousy reported by current romantic partners if one of them were contacted by an ex lover and subsequently engaged in several food- and drink-based activities.
“We consistently found that meals elicit more jealousy than face-to-face interactions that do not involve eating — such as having coffee,” Kniffin said. “These results are consistent for both men and women.”
For couples who are attuned to relationship risks, this study suggests that men and women who “do lunch” run the risk of a jealous spouse or partner at home.
“It’s key to remember that from your spouse’s perspective, it’s not ‘just lunch.’ While meals can strengthen social relationships, they can also destroy them,” Wansink said. -Science Daily
It is intuitive that most people would be less likely to take risks after an unexpected loss. What happens after a surprising win?
It turns out that the very same trend applies, according to Case Western Reserve University psychologist Heath Demaree. In other words, it’s not whether you win or lose, but whether the outcome is expected. People appear to decrease their risk-taking levels after experiencing any surprising outcome – even positive ones. -Case Western Reserve University press release
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